Get Your Brand In Front of 90% of the Internet — While Your Competitors Hide

The Google Display Network: 2 Million Websites, One Campaign

Google Search Ads capture demand that already exists. Display Ads create it. Ease Web Development builds display campaigns that put your Odessa business in front of the right people as they browse websites, watch YouTube, and use mobile apps — building awareness before they ever search for you. The Google Display Network reaches over 90% of internet users worldwide across more than 2 million websites and 650,000 apps (Google 2023). There is nowhere else you can buy that kind of reach.

Display advertising is the play for Odessa companies launching new products, running seasonal promotions, or competing in markets where staying top-of-mind matters as much as being findable. Ease Web Development designs responsive display ads that automatically adjust size, appearance, and format to fit any available ad space — your message looks professional everywhere it appears.

Our team handles everything from creative design to audience targeting to bid management. We use the full suite of Google Ads tools to build custom audiences based on demographics, interests, in-market signals, and website behavior — so your display ads reach the right people instead of wasting impressions on everyone.

Audience Targeting That Makes Every Impression Count

Display advertising's biggest problem is wasted spend. Spray your ads everywhere and you pay to reach people who will never be your customer. Ease Web Development targets with precision. Statista (2024) reported U.S. display advertising spend at over $68 billion — the businesses winning that fight are the ones who nail targeting, not budget.

We build campaigns using affinity audiences for broad interest alignment, in-market audiences for users actively researching purchases in your category, and custom intent audiences built from keywords and URLs directly relevant to your industry. For Permian Basin businesses, we layer geographic targeting to concentrate spend on the Odessa-Midland metro and surrounding communities — your budget goes to the territory that can actually walk through your door or call your number.

On top of that, Ease Web Development leverages demographic targeting by age, gender, household income, and parental status. Combined with contextual targeting that places ads on topically relevant websites, these layers stack up to ensure your display ads appear in front of the people most likely to become paying customers — not just viewers.

Remarketing Through Display: The Secret Weapon Most Businesses Leave on the Table

Most businesses drive traffic to their website, watch 97% of visitors leave without converting, and do nothing about it. Display remarketing is how you fix that. Ease Web Development sets up remarketing audiences through Google Ads so your brand follows past visitors across the web after they leave your site. WordStream (2024) found that retargeted visitors are 70% more likely to convert than first-time visitors. That's not a small edge — that's a transformation in your conversion rate.

We create segmented remarketing lists based on specific pages visited, time on site, and actions taken. Someone who browsed your service page gets a different message than someone who started a form and quit. This personalization isn't just smart — it drives click-through rates and conversions that generic display campaigns can't touch.

Ease Web Development manages frequency capping so your remarketing feels helpful instead of creepy. We balance persistent visibility with exposure limits that protect your brand reputation in the Permian Basin market — you want to be remembered, not resented.

Creative That Earns the Click — and Reporting That Proves the ROI

Weak creative wastes great targeting. Ease Web Development designs responsive display ads using high-quality images, clear calls to action, and messaging aligned with your Odessa brand identity. We follow Google's creative best practices for contrast, text-to-image ratio, and mobile readability — because an ad that looks amateur won't earn a click no matter where it appears.

Management starts at $500 per month plus ad spend. Typical display budgets for Permian Basin businesses run $1,000 to $2,500 per month. Display ads generally carry a lower cost per thousand impressions than search ads, making them highly efficient for awareness campaigns with the right targeting in place.

Every campaign is tracked through Google Analytics 4 with both view-through and click-through conversion attribution. Ease Web Development reports on impressions, reach, frequency, click-through rate, and assisted conversions — you see the full picture of how display advertising influences customer behavior for your Odessa business, not just the last click. Call (432) 235-0561 or visit 415 N Grant Ave, Odessa, TX 79761 to get started.

Get Google Ads Services Near You

Ease Web Development provides google display ads management as part of our google ads services across Texas.